A firm that provides operational strategy, planning, and outsourcing for highly regulated financial entities needed a way to educate its target audience as well as increase its visibility as a thought leader. The firm’s focus on client service left it without sufficient bandwidth to generate a regular cadence of thought leadership, but it was unable to find a reliable content partner who could grasp its business and help develop meaningful, impactful thought leadership.
- Assessment and strategic plan for “blue ocean” topics for thought leadership
- A detailed monthly content plan including owned media in a wide variety of formats including whitepapers and blogs
- Planning and marketing collateral for new offerings
- Ongoing strategic consultation
The client successfully established its position as a top innovator within its operational specialty by delivering regular, relevant communication tailored to the needs of its target market. In addition, the content strategy has generated a significant rise in web traffic as well as ranking on the first page of search engine results pages for target keywords.