The client offers an innovative platform for payments in the alternative financing space. Despite its technology advantages and differentiators, it was less well known than other providers in the space. Visibility was impeding their uptake by B2C clients and creating barriers to a plan to enter the B2B payments arena.
- Strategic review of client and competitor intellectual property
- Integrated annual content calendar for short- and long-form content
- In-depth whitepaper and supporting campaign including promotional content
- Thought leadership strategy with supporting content for entering the B2B market
- Plans and communication strategy for proprietary primary research
- CEO branding campaign and monthly CEO blog
- Ongoing consultation on content marketing strategy and operational effectiveness
The client saw significant improvements in uptake of its solutions with its customers, launched a new product line, and has continued to see increasing traffic to the thought leadership content on its website, in addition to more CEO quotes and media mentions.