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2020-02-27
- Posted by: Christopher G. Fox
- Category: Content Creation and Design, Thought Leadership
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience "content chaos." They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can't say I am surprised that in-house comms teams experience such widespread chaos.
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2019-12-31
- Posted by: Christopher G. Fox
- Category: Communication, Writing
This year I have had the good fortune of working as a monthly contributor on Two Drops of Ink, regularly recognized in annual lists of the best blogs on writing for writers.
It's been a wonderful opportunity, and I am looking forward to another year interacting with the editors and writers who make up the Two Drops community.
As 20...
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2019-03-20
- Posted by: Christopher G. Fox
- Category: Thought Leadership, Writing
Not everyone has the time or talent to write. While I have not seen any specific studies, it is not unreasonable to assume that the majority of C-level executives do not develop their own articles or speeches. In my own experience, most people with a significant span of responsibilities within a company prefer not to devote time to writing. They ...
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2019-03-12
- Posted by: Christopher G. Fox
- Category: Press Releases, Public Relations, Thought Leadership, Writing
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an exciting new product or publication or announcement, excited to get the word out, but you risk falling flat by releasing something that does not look like a release. Ins...
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2014-08-01
- Posted by: Christopher G. Fox
- Category: Branding, Content Management, Thought Leadership, Writing
As someone who both writes marketing content in healthcare and who advises companies on their content strategy and messaging, one of the most persistent and complex questions I come across in my work is the question of voice.
Look at it first from the patient perspective. Patients want content that is clear and easy to read, first of all, but as...
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience "content chaos." They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can't say I am surprised that in-house comms teams experience such widespread chaos.
This year I have had the good fortune of working as a monthly contributor on Two Drops of Ink, regularly recognized in annual lists of the best blogs on writing for writers. It's been a wonderful opportunity, and I am looking forward to another year interacting with the editors and writers who make up the Two Drops community. As 20...
Not everyone has the time or talent to write. While I have not seen any specific studies, it is not unreasonable to assume that the majority of C-level executives do not develop their own articles or speeches. In my own experience, most people with a significant span of responsibilities within a company prefer not to devote time to writing. They ...
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an exciting new product or publication or announcement, excited to get the word out, but you risk falling flat by releasing something that does not look like a release. Ins...
As someone who both writes marketing content in healthcare and who advises companies on their content strategy and messaging, one of the most persistent and complex questions I come across in my work is the question of voice. Look at it first from the patient perspective. Patients want content that is clear and easy to read, first of all, but as...