Not everyone has the time or talent to write. While I have not seen any specific studies, it is not unreasonable to assume that […]
Category: Content Creation and Design
A 12-Point Checklist for Press Releases
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. […]
A 12-Point Checklist For Healthcare Web Content Management
Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the […]
The Healthcare Omnichannel Challenge
While e-commerce and online banking have given their respective industries a significant omnichannel boost, healthcare, especially on the provider side, has a steep hill […]
Should You Develop A Microsite For That?
While the trend for microsites seems to ebb and flow, I often have clients ask me whether a microsite might be right for their marketing […]