Unconventional Insights in Institutional Finance
“You don’t look like an institutional finance guy,” they’d say. Especially when my hair was blue. Or people would look at the books behind me on Zoom and judge the book reader by their covers. But here’s why I love working in this space, despite appearances. Because what you need to develop effective institutional thought […]
The Invisible Ink
Being a ghost can be as scary and sad as seeing a ghost. To be a ghost, you have to die first. And as the story goes, you stick around because there’s something you left unresolved. So what about being a ghostwriter? There you are, dead for at least some of the time, haunting other […]
The Content Professional’s Guide to Value Creation
Content professionals have an opportunity to play a central role in creating value. But not on their current path. Imagine…people who can find and amplify great ideas that drive growth and change. They would be at the center of everything that matters to an organization, wouldn’t they? Senior leaders would trust them innately, seek out […]
Pruning the Web of Smut
I have a mission—to rid the internet of smut content. No, it’s not what you’re probably thinking. Although it’s likely just as lost a cause. Smut is a kind of fungus that shows up as dark, sooty spores. Over time, smuts can choke off leaves’ photosynthesis. Some varieties grow on the leaves of fruit trees […]
B2B Marketing Empathy and Effectiveness
Are B2B marketers sadists? You’d think so from all the talk about pain points. But no, B2B buyers are not usually in pain. At least not for any reasons you’re hoping for and fetishizing. Even worse, your offering is not a painkiller. Sorry. You wish. But it’s just not that addictive. On the plus side, […]