Adopting a specific persona can help thought leaders shape both individual pieces of thought leadership and their overarching brand.
“Take a moment to look outside yourself. It’s all about perspective. And speaking of perspective, here’s something truly awe-inspiring.
“Has anyone ever told you that you are too kind or too nice? Be kinder anyway.
Do you think work creates alienation? On the one hand, there’s an obvious case for thinking it.
Most formulas for success depend on hidden variables, such as who you are, what your business does, what your target market is, which decision-makers matter most, and what you actually have to say.