AI-Driven Content Generation

How many people who have participated or been complicit in the content-ification of text, writing, and communication now need to consider the implications of AI-driven content generation? Most of us, really. I’m not at all excepting myself from this question. But here come the consequences. My point is, we humans are generally not very good […]

Creation or Convenience

Printed dictionaries are amazing! Earlier this week, I needed to break out my Italian dictionary to write a comment in Italian. It reminded me of how much fun it is to look up words, seeing how the various options both do and don’t match depending on context and nuance, looking at example phrases, exploring other […]

Brevity Doesn’t Matter

Brevity doesn’t matter. Neither does length. What matters is whether the work you are asking your readers to do to understand your point is commensurate with the amount of work your readers are willing and able to do. If brevity actually mattered, we’d just say wu (無) and go on with our lives. If length […]

How to Write Marketing Emails

Before you write your next marketing email or newsletter… Spend two hours reading as many of the marketing emails and newsletters you’ve received as you can. Everything you’ve let languish in your inbox. I mean, actually read them. Don’t just open them. Was it a good use of your time? How do you feel? How […]

Don’t Trust Anyone

“This tactic worked for me” ≠ this tactic will work for you. This tactic is working for them ≠ this tactic should become my strategy. Be careful what you read, and, more important, be careful what you do with it. Don’t trust anyone with “answers” until you understand what their question was. Don’t trust anyone […]