Creation or Convenience

Printed dictionaries are amazing! Earlier this week, I needed to break out my Italian dictionary to write a comment in Italian. It reminded me of how much fun it is to look up words, seeing how the various options both do and don’t match depending on context and nuance, looking at example phrases, exploring other […]

Writing Tip: Illuminate What’s There

The best writing should be like the light in the desert.  Sharpness that verges on the hyperreal  Clarity in the relationship between foreground and background Wide perspective and intense focus on every nook and nuance of a topic No detail beyond what is vividly and presently there Strive for these goals in the framing of […]

Don’t Start Sentences With “This”

It’s #writingtiptuesday. No, that’s not a thing, but maybe it should be? Don’t start sentences with “this” as a way to refer back to your previous sentence. 🚫 “This is a bad idea.”  Why? It’s never entirely clear what you are referring to (i.e., the antecedent is vague). Do I mean that my rule is […]

New Hire: Vanessa Drucker Joins Syncresis as a Senior Writer

Experienced financial journalist Vanessa Drucker is joining Syncresis in the role of Senior Writer. She specializes in writing, editing, and research across a wide range of thought leadership and marketing content formats. In her work, Drucker draws on both her legal and academic background.

Book Review: The Practice, Seth Godin

Seth Godin’s latest book, The Practice, may read like a manifesto about doing creative work, but beyond the apparent surface, it makes a beautiful, inspiring case for generosity and commitment in whatever we do. The concepts apply much more broadly than to work such as writing, music, or the visual arts. Arguably, we are creative in how we lead, how we solve problems, and how we interact with others, too. We can bring many of Godin’s ideas to bear in those dimensions of work as well.