New Hire: Vanessa Drucker Joins Syncresis as a Senior Writer

Experienced financial journalist Vanessa Drucker is joining Syncresis in the role of Senior Writer. She specializes in writing, editing, and research across a wide range of thought leadership and marketing content formats. In her work, Drucker draws on both her legal and academic background.

Book Review: The Practice, Seth Godin

Seth Godin’s latest book, The Practice, may read like a manifesto about doing creative work, but beyond the apparent surface, it makes a beautiful, inspiring case for generosity and commitment in whatever we do. The concepts apply much more broadly than to work such as writing, music, or the visual arts. Arguably, we are creative in how we lead, how we solve problems, and how we interact with others, too. We can bring many of Godin’s ideas to bear in those dimensions of work as well.

An Unexpected Reason Why Grammar Matters

Grammar matters because it expresses relationality. That is, it specifies the relationships between and among entities, events, and ideas. Most readers do not map this out in their minds, But for writers, the more precise they are, the more likely they are to bring an intense focus to the syntactical dimension of grammar, i.e., constructing sentences, linking those sentences, and, finally, orchestrating their flow into a complete piece of writing.

Twelve Months of Two Drops

This year I have had the good fortune of working as a monthly contributor on Two Drops of Ink, regularly recognized in annual lists of the best blogs on writing for writers. It’s been a wonderful opportunity, and I am looking forward to another year interacting with the editors and writers who make up the […]

Four Things You Should Expect from a Ghostwriter

Not everyone has the time or talent to write. While I have not seen any specific studies, it is not unreasonable to assume that the majority of C-level executives do not develop their own articles or speeches. In my own experience, most people with a significant span of responsibilities within a company prefer not to […]