Disagreement Should Not Be Upsetting

Disagreement should not be upsetting. I come from an academic background where people could disagree in public vehemently and then go out for collegial dinner and drinks afterward. Not as an exception but as a norm. It’s just how debate happened when people had different approaches to a text or topic. Of course, there were […]

Brevity Doesn’t Matter

Brevity doesn’t matter. Neither does length. What matters is whether the work you are asking your readers to do to understand your point is commensurate with the amount of work your readers are willing and able to do. If brevity actually mattered, we’d just say wu (無) and go on with our lives. If length […]

How to Write Marketing Emails

Before you write your next marketing email or newsletter… Spend two hours reading as many of the marketing emails and newsletters you’ve received as you can. Everything you’ve let languish in your inbox. I mean, actually read them. Don’t just open them. Was it a good use of your time? How do you feel? How […]

Fundamental Principles of Marketing and Communication

“Two fundamental principles of marketing and communication:  Attention is a limited and non-renewable resource. Communicators have a moral obligation to earn it and use it well.  Transgression is generative. New thinking requires crossing the lines of old norms.” Read my full interview with Genius X for more.

Thought Leadership and AI

Thought leadership consulting is like skin care. At least that’s what this surreal cold email suggests. And since surrealism invites us to consider unexpected correlations, I figured I should give it a go. ✅ Attentive care to client needs ✅ Helping tighten, brighten, and remove blemishes  ✅ Easy to commoditize but rate to excel ✅ […]