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Pruning the Web of Smut

I have a mission—to rid the internet of smut content. No, it’s not what you’re probably thinking. Although it’s likely just as lost a cause. Smut is a kind of fungus that shows up as dark, sooty spores. Over time, smuts can choke off leaves’ photosynthesis. Some varieties grow on the leaves of fruit trees […]

The Shift from Filling Spaces to Creating Meaning

Once you start thinking about “content,” it’s over. You’re already in a world of bottomless, numberless containers that need to be filled for their own sake. You’re already shouting messages no one wants to hear into holes no one wants to be in. You’re creating meaningless tokens that have no value outside of a game […]

Embracing the Diamond Rule

You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments. It’s kind of a variation on the Golden Rule but with more facets. Maybe it should be called […]

The New Metric of Influence

Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads. Stop worrying about SEO. Instead, start having conversations. Ask your sales team, “Did you use this in a meeting? How did it help you? What […]

Winning the Crypto Credibility Battle

US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why. Crypto becoming institutional in such a large investment market will open up space for more crypto service providers with institutional-class offerings. But the question is, do they know what an institutional […]