B2B Marketing Empathy and Effectiveness
Are B2B marketers sadists? You’d think so from all the talk about pain points. But no, B2B buyers are not usually in pain. At least not for any reasons you’re hoping for and fetishizing. Even worse, your offering is not a painkiller. Sorry. You wish. But it’s just not that addictive. On the plus side, […]
Embracing the Diamond Rule
You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments. It’s kind of a variation on the Golden Rule but with more facets. Maybe it should be called […]
The Essence of Thought Leadership
In some ways, thought leadership is just content CREATED by and for people who are passionate about what they do and SHARED in order to inspire and spread change. Once you remove the anxiety and buzzwords and nonsense, it comes down to one thing: care.
When Identity Becomes a Crime
Write down three words that describe your identity. Not behavior, not traits, but who you fundamentally are. Then imagine waking up to find out that a top leader in your government believes one of those things should be criminalized. Not discriminated against. Criminalized. That’s what has happened. The Speaker of the U.S. House of Representatives, […]
Against the Ideology of Stupid
I was bullied through most of school. A lot. Not just for being a non-conformist—eyeliner, torn clothes safety pins, as early 80s as you can imagine. Not just for being gay. Not just for coming from a single-parent household. There was a much deeper stigma… I was effortlessly, unstudiously, and unapologetically smart (i.e., good at […]