The Content Professional’s Guide to Value Creation
Content professionals have an opportunity to play a central role in creating value. But not on their current path. Imagine…people who can find and amplify great ideas that drive growth and change. They would be at the center of everything that matters to an organization, wouldn’t they? Senior leaders would trust them innately, seek out […]
Pruning the Web of Smut
I have a mission—to rid the internet of smut content. No, it’s not what you’re probably thinking. Although it’s likely just as lost a cause. Smut is a kind of fungus that shows up as dark, sooty spores. Over time, smuts can choke off leaves’ photosynthesis. Some varieties grow on the leaves of fruit trees […]
Shaping Your Thought Leadership Identity
Who are you as a thought leader? Choosing a persona can be a useful technique for creating consistency in your work. Adopting them can shape both individual pieces of thought leadership and an overarching brand. In this week’s issue of The Graceful Thought Leader, I wrote about nine archetypal personas for how to approach a […]
The New Metric of Influence
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads. Stop worrying about SEO. Instead, start having conversations. Ask your sales team, “Did you use this in a meeting? How did it help you? What […]
Winning the Crypto Credibility Battle
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why. Crypto becoming institutional in such a large investment market will open up space for more crypto service providers with institutional-class offerings. But the question is, do they know what an institutional […]