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The Art of Mindful Living

When do your lights flash red? Do you have a way to manage them? People often describe me as calm, reassuring, steady, focused, unbothered, and empathetic. It’s not inaccurate, but almost no one knows about my clenched fists and feet, my tight jaw muscles, my hypervigilance, my inner hermit always looking for the exits and […]

Embracing Playfulness, Flexibility, and Resilience

Be an octopus. No, not putting your (unwanted) arms and hands everywhere. But like this: The octopus is PLAYFUL. They have been observed short-circuiting their tank lighting, spraying water at people, and throwing items. They are masters of mimicry. They even seem to prank other animals. The octopus is FLEXIBLE. They can unlock cage doors […]

When Influence Becomes Ubiquity

I finally figured it out! I know why 90% of all the tips and truisms posted here sound the same, and I learned where they come from. It’s all from James Clear’s Atomic Habits. I’m very late to the game in reading it. It’s an excellent book. It’s also very obvious how many LinkedIn posts […]

Planning Your Marketing Budget

Do you want to make better use of your B2B marketing budget and resources in 2023? Slash your ad spend. Or eliminate it. For many B2B companies, there is huge impact from engaging even a small percentage of the 1,000 decision makers who matter most. Spend your money and time finding them, creating relevance for […]