COVID-19 Communications Strategy: A Financial Services FAQ
Many of my clients have asked about the communications implications of COVID-19. I would like to share those questions as well as some helpful answers with a wider range of people who might find them useful. The common thread is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.
A 12-Point Checklist for Press Releases
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an exciting new product or publication or announcement, excited to get the word out, but you risk falling flat by releasing something that does not look like […]