I’ve seen it happen many times before. Companies invest a huge amount of time, effort, and intellectual energy in creating a piece of thought leadership such as a whitepaper. […]
Today’s trust climate creates the ideal conditions for thought leaders to join and influence the conversation around key issues in their industry. It also suggests the true power of […]
Many companies that embark on a thought leadership strategy lose sight of an essential component of thought leadership. It actually has to lead. By this, I mean that true […]
Trying to game search engines makes the Internet a worse place. Customers, companies, and the common good of the Internet itself all suffer when you generate content pollution. While there […]
The question “would you recommend us to a friend?” has become ubiquitous. Across industries, including healthcare, businesses ask this question to capture a simple metric. called the Net Promoter […]
So an anthropologist walks into a doctor’s office… No, this is not the set up to a joke. Instead, it’s the start of an intensive process that provider groups […]
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